Snake Eyes (Deluxe) — G.I. Joe Classified Series #00

Overview

Snake Eyes (Deluxe) is figure #00 in the G.I. Joe Classified Series — the first Hasbro Pulse exclusive in the entire Classified programme, released in 2020 at $39.99. The #00 designation is deliberate: this is a premium release that precedes the standard numbering, positioned as an enhanced version of the Wave 1 Snake Eyes (#02) with a more substantial accessory set.

As the line’s inaugural Pulse exclusive, it established the template that subsequent Pulse releases would follow: the same character as a concurrent or recent retail release, expanded accessories, premium presentation, and a price point approximately double the retail equivalent. The fact that the very first Pulse exclusive was Snake Eyes reflects both his commercial importance and Hasbro’s confidence that collectors would pay the premium for the definitive early Classified version.

File Card

Code Name: Snake Eyes Real Name: Classified Primary Specialty: Commando Secondary Specialty: Arashikage Ninja, Demolitions

Same character as the Wave 1 retail version. The Deluxe designation refers to the accessory set, not a different character configuration.

Deluxe vs. Standard

The essential question for any collector is whether the Deluxe version justifies the premium over Wave 1 #02. The answer depends on how important the additional accessories are to your display. The Wave 1 #02 delivers the core Snake Eyes figure at retail price with a solid weapon set. The Deluxe provides a more expanded set that gives greater display versatility.

For collectors who bought the Wave 1 Snake Eyes at launch and were satisfied with it, the Deluxe is an optional upgrade. For collectors who wanted the fullest early Classified Snake Eyes experience, the #00 was the version to prioritise.

The Pulse Exclusive Programme

The #00 Deluxe launched the Hasbro Pulse exclusive programme for the Classified line — a programme that grew substantially through 2020–2025, delivering Snow Job (#67), Cobra Valkyries (#68), Tripwire & M.A.C.L.E.O.D. (#78), Tele-Viper & Trubble Bubble (#79), Crimson Strike Team (#82), and numerous other premium figures. The #00 proved the format worked commercially, which justified the programme’s continued expansion.

The Pulse channel’s advantages over Target and Amazon exclusives — direct manufacturer distribution, preorder availability, no competitive drop dynamics — made it the collector-friendliest exclusive tier in the Classified programme.

Secondary Market

The Snake Eyes Deluxe #00 has maintained secondary market prices above the Wave 1 retail version. The Pulse exclusivity, the expanded accessories, and the #00 collector-significance all contribute to sustained demand. Secondary prices typically run $60–90 for sealed copies.

Display Context

The Deluxe version displays most distinctively when its expanded accessory set is utilised — weapons deployed, storage configurations shown, the full accessory spread present. Collectors who open their figures get more display value from the Deluxe than the retail version because there’s more to work with. Sealed, the premium packaging is the primary distinction.

Verdict

Snake Eyes Deluxe #00 is the line’s first Pulse exclusive and a strong premium version of the franchise’s signature character. If you’re choosing between #00 and Wave 1 #02, the decision comes down to budget and accessory depth preference. Both are excellent; the Deluxe is the collector’s choice for maximum display versatility at the launch of the line.

---

Part of G.I. Joe Classified Series | Hasbro Pulse Exclusive 2020. Related: Snake Eyes #02 | Snake Eyes & Timber Alpha Commandos #30 | Snake Eyes & Timber v2 #52.

The #00 Designation

The choice to number this figure #00 rather than giving it a sub-number or a separate designation reflects Hasbro’s specific intent: this is not an accessory variant or a repaint — it’s a premium tier release that sits before the standard numbering begins. The #00 signals that Deluxe releases exist outside the main line’s sequential numbering while still being part of the coherent Classified catalogue. It’s a clean solution to the problem of where premium versions sit relative to standard releases.

The Pulse Programme Legacy

What the #00 Deluxe launched — the Hasbro Pulse exclusive programme — became one of the Classified line’s most significant collector channels. By 2025, Pulse exclusives had included: Cobra Valkyries (#68), Tripwire & M.A.C.L.E.O.D. (#78), Tele-Viper & Trubble Bubble (#79), Crimson Strike Team (#82), Snow Job (#67), and numerous others. Each of these releases traces back to the commercial proof-of-concept that the #00 Deluxe provided in 2020: collectors would pay a premium for Pulse-exclusive Classified content.

Snake Eyes and Commercial Confidence

That Snake Eyes was chosen as the subject for the first Pulse exclusive tells you everything about where Hasbro’s commercial confidence lay in 2020. They didn’t test the Pulse format with a secondary character or a fan favourite niche figure — they used the line’s most bankable name. If the Deluxe Snake Eyes sold, the format worked. It sold. The format worked. Every subsequent Pulse exclusive in the Classified programme is downstream from that decision.

Expanded Accessories and Display Value

The Deluxe format’s expanded accessories create practical display advantages: more weapons means more configuration options, more poses, and more ways to tell a story with the figure. A Snake Eyes with four weapons deployed across the display tells a different story from a Snake Eyes with two. The Deluxe’s additional accessories give collectors who open their figures more visual material to work with — which is the entire point of a premium tier release.

For sealed-box display collectors, the premium packaging and the #00 designation communicate collector significance immediately. The #00 number on a Classified figure signals something specific: this is the premium tier that launched the programme’s exclusive format, and its position outside the main numbering reflects the deliberate design choice to set premium releases apart.